6 Ways Digital Marketing Agencies Can Help their Clients Enhance their Business using Blogs
How Digital Marketing Agencies Can Help their Clients Enhance their Business using Blogs
- More backlinks can be created from third-party sites to your website by creating blogs.
- Providing rich content on blogs can retain users on pages longer because it positively affects the rankings.
The process of writing Blogs
1. Step 1 — Analysis of Competitors’ Traffic :
First, find our competitors, observe how they write blogs and what kind of marketing strategy they apply on the blogs and analyze how they generate more traffic to their website through the blogs.
2. Step 2 — Brainstorming:
Include relevant seed keywords in blogs to capture the target audience. By doing that, visitors are more likely to be converted as buyers.
3. Step 3 — Building a List of Topics:
Find a full list of potential keywords with the help of keyword-finding tools. The choice of keyword should be based on four main factors.
- Search intent of each keyword
- Keyword volume
- Keyword competitiveness
- Cost per click (CPC)
4. Step 4 — Expanding the List :
Enlarge the list of the potential topic with the help of the topic research tool to get new ideas and see what content may be popular with their audience. Once we have a list of topics, we can see the subtopic and the related top-ranking posts. We can sort the results using metrics such as the number of social shares, the number of backlinks, or the total amount of Facebook engagement. Then we can check the monthly search volume of each keyword with the help of the keyword overview tool.
5. Step 5 — Client survey: We can request the client get great content related to their business for writing blogs.
6. Step 6 — finalize the list of topics with the client: keep topic ideas and their associated keywords organized in an Excel document.
Digital Marketing Agency — CodeCARRY
